Gustavo Marques - Portfolio
Professional Experience - confidencial (NDA)
Post-Construction
Professional Experience - Confidential (NDA)
Post-Construction
NDA (Non Disclosure Agreement): I cannot share all information due to confidentiality reasons, but I can provide general details about my involvement in the project. The interfaces presented do not replicate the original content; I have altered information to preserve confidentiality. I can provide more details during a secure job interview.
NDA (Non Disclosure Agreement): I cannot share all information due to confidentiality reasons, but I can provide general details about my involvement in the project. The interfaces presented do not replicate the original content; I have altered information to preserve confidentiality. I can provide more details during a secure job interview.
Post-Construction
Nave Bild offers solutions that facilitate communication between developers, builders, and clients from the moment of sale through to post-construction. Used by companies such as Bild, Vitta, Trisul, and Simoplan, the platform is recognized for its efficiency and innovation. The system has a specific module for post-construction management.
Nave Bild offers solutions that facilitate communication between developers, builders, and clients from the moment of sale through to post-construction. Used by companies such as Bild, Vitta, Trisul, and Simoplan, the platform is recognized for its efficiency and innovation. The system has a specific module for post-construction management.
The problem
One of the challenges faced was improving the workflow for post-construction service management for technical assistance and preventive maintenance. The lack of operational integration and the absence of clear indicators hindered efficient process monitoring.
One of the challenges faced was improving the workflow for post-construction service management for technical assistance and preventive maintenance. The lack of operational integration and the absence of clear indicators hindered efficient process monitoring.
The solution
We developed customized dashboards with advanced filters to track processes by project and time period. The solution was designed to be scalable and sustainable, meeting monitoring and data analysis needs intuitively and effectively.
We developed customized dashboards with advanced filters to track processes by project and time period. The solution was designed to be scalable and sustainable, meeting monitoring and data analysis needs intuitively and effectively.
My role
In collaboration with a multidisciplinary team, including Product Owners and developers, I conducted detailed benchmarking and structured the project scope together with the PO and the tech lead. We ensured the project's feasibility, efficiently managing the time until the final prototype and aligning the solution with market needs, always focusing on the user. I developed wireframes and interactive prototypes and conducted usability tests to ensure the interface was intuitive and efficient.
In collaboration with a multidisciplinary team, including Product Owners and developers, I conducted detailed benchmarking and structured the project scope together with the PO and the tech lead. We ensured the project's feasibility, efficiently managing the time until the final prototype and aligning the solution with market needs, always focusing on the user. I developed wireframes and interactive prototypes and conducted usability tests to ensure the interface was intuitive and efficient.
Impact
The creation of this new post-construction module strengthened Nave Bild's offering, enhancing communication between builders and clients. The modular system adapts to various categories, facilitating data organization and allowing more precise result tracking. The integrated solution not only improved operational efficiency but also boosted customer satisfaction by providing a more transparent and responsive experience.
The creation of this new post-construction module strengthened Nave Bild's offering, enhancing communication between builders and clients. The modular system adapts to various categories, facilitating data organization and allowing more precise result tracking. The integrated solution not only improved operational efficiency but also boosted customer satisfaction by providing a more transparent and responsive experience.
How I achieved this result?
We operated under agile methodologies, working closely with a multidisciplinary team. We started with a precise definition of the problem and scope, followed by the design and refinement of the main workflows. Frequent collaborations with developers ensured technical feasibility and allowed for iterative adjustments during development. Within a month, we developed and validated the prototype with the client, ensuring a market-aligned and user-centered solution.
We operated under agile methodologies, working closely with a multidisciplinary team. We started with a precise definition of the problem and scope, followed by the design and refinement of the main workflows. Frequent collaborations with developers ensured technical feasibility and allowed for iterative adjustments during development. Within a month, we developed and validated the prototype with the client, ensuring a market-aligned and user-centered solution.
Challenges
Redesign of Cards and Filters: Convincing the squad to redesign the cards and filters of the main module was a significant challenge. Many elements were ambiguous or confusing, impairing usability. To address this, I conducted detailed research to identify the issues users faced when using the flow. We used performance metrics and collected essential data to support our redesign arguments.
Updating the Design System: The original design was outdated compared to the new design system. This required a complete overhaul of the flow, including adjustments in visual hierarchy and consistency with the new design guidelines. In a short time frame, I redesigned the flow of the main screen used by technical assistance operators.
Quick Delivery: I worked with tight deadlines to redesign the main screen used by technical assistance operators, ensuring that the changes met user needs without compromising quality.
Redesign of Cards and Filters: Convincing the squad to redesign the cards and filters of the main module was a significant challenge. Many elements were ambiguous or confusing, impairing usability. To address this, I conducted detailed research to identify the issues users faced when using the flow. We used performance metrics and collected essential data to support our redesign arguments.
Updating the Design System: The original design was outdated compared to the new design system. This required a complete overhaul of the flow, including adjustments in visual hierarchy and consistency with the new design guidelines. In a short time frame, I redesigned the flow of the main screen used by technical assistance operators.
Quick Delivery: I worked with tight deadlines to redesign the main screen used by technical assistance operators, ensuring that the changes met user needs without compromising quality.
Learnings
Negotiation Skills: I significantly improved my negotiation skills, especially when dealing with the PO manager. I convinced her of the need to reorganize the flow of the main technical assistance screen, used by over 40,000 people per month, to improve usability. I used user behavior reports to identify the most visited pages and sections and how users navigated between them.
Clickstream Analysis: I deepened my knowledge of using Google Analytics to perform Clickstream analysis, better understanding the paths users take when navigating the site. This allowed me to make more informed, data-driven decisions for the redesign.
Understanding the Technical Assistance Module: I gained a deep understanding of one of the most important modules of the system after project completion. I studied with the PO and consulted references in the field to understand the context and processes involved, which was crucial for creating an effective design aligned with user needs.
Negotiation Skills: I significantly improved my negotiation skills, especially when dealing with the PO manager. I convinced her of the need to reorganize the flow of the main technical assistance screen, used by over 40,000 people per month, to improve usability. I used user behavior reports to identify the most visited pages and sections and how users navigated between them.
Clickstream Analysis: I deepened my knowledge of using Google Analytics to perform Clickstream analysis, better understanding the paths users take when navigating the site. This allowed me to make more informed, data-driven decisions for the redesign.
Understanding the Technical Assistance Module: I gained a deep understanding of one of the most important modules of the system after project completion. I studied with the PO and consulted references in the field to understand the context and processes involved, which was crucial for creating an effective design aligned with user needs.
Shall we work together?
Gustavo Marques
UX/UI Designer