Gustavo Marques - Portfolio
Case Study - Google UX Design Professional Certificate
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Case Study - Google UX Design Professional Certificate
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The problem
I'm a reader and I'm among those who haven't abandoned physical books. I have difficulty categorizing them and remembering to whom I lent them, with whom I was, and when they were supposed to be returned. Additionally, I used to rely on physical stores for book recommendations, but most of them didn't match my preferences.
I'm a reader and I'm among those who haven't abandoned physical books. I have difficulty categorizing them and remembering to whom I lent them, with whom I was, and when they were supposed to be returned. Additionally, I used to rely on physical stores for book recommendations, but most of them didn't match my preferences.
The solution
An app that assists in organizing and categorizing books in an easy and intuitive way, while also allowing you to track loans and returns. A new management system for physical books without complications at your fingertips, gathering and providing valuable insights for new readings."
An app that assists in organizing and categorizing books in an easy and intuitive way, while also allowing you to track loans and returns. A new management system for physical books without complications at your fingertips, gathering and providing valuable insights for new readings."
Design process
The SORT project was carried out in a welcoming manner because from its inception, I put users at the center of my concerns. Several elements make it user-focused - I conducted in-depth research, the design is intuitive, and there were usability tests. This made the application not only functional but also highly tailored to individual user needs. I used design thinking to develop this project.
Empatizar: Matriz CSD, UX Reserach.
Definir: Persona.
Idealizar: User journey maps, Problem Statement, Value Proposition, Site Map, Paper Wireframes, Digital Wireframes, Components Guide.
Prototipar: Accessibility, High-fidelity prototype.
Testar: Usability study.
The SORT project was carried out in a welcoming manner because from its inception, I put users at the center of my concerns. Several elements make it user-focused - I conducted in-depth research, the design is intuitive, and there were usability tests. This made the application not only functional but also highly tailored to individual user needs. I used design thinking to develop this project.
Empatizar: Matriz CSD, UX Reserach.
Definir: Persona.
Idealizar: User journey maps, Problem Statement, Value Proposition, Site Map, Paper Wireframes, Digital Wireframes, Components Guide.
Prototipar: Accessibility, High-fidelity prototype.
Testar: Usability study.
To make the user feel at home
User-Centered Research: I initiated the project by conducting detailed research to understand users' needs, habits, and challenges related to organizing personal books. This included interviews, market research, and competitive analysis.
User-Centered Design: Based on research insights, I designed the user interface with the goal of making it intuitive and user-friendly. I emphasized ease of adding, categorizing, and tracking books, making the experience more welcoming and personal.
Personalization and Categorization: I implemented customization features that allow users to organize their books according to their personal preferences, creating a highly individual-centered experience.
User-Centered Research: I initiated the project by conducting detailed research to understand users' needs, habits, and challenges related to organizing personal books. This included interviews, market research, and competitive analysis.
User-Centered Design: Based on research insights, I designed the user interface with the goal of making it intuitive and user-friendly. I emphasized ease of adding, categorizing, and tracking books, making the experience more welcoming and personal.
Personalization and Categorization: I implemented customization features that allow users to organize their books according to their personal preferences, creating a highly individual-centered experience.
Discovery
Discovery
User research
As a research objective, I focused on understanding readers' preferences and behaviors and validating assumptions about the benefits of using a book organization app. The research results highlight the challenges users face in organizing their books and the desire for a tool that simplifies categorization and tracking.
As a research objective, I focused on understanding readers' preferences and behaviors and validating assumptions about the benefits of using a book organization app. The research results highlight the challenges users face in organizing their books and the desire for a tool that simplifies categorization and tracking.
The analysis revealed that 64% of participants expressed a strong need for efficient book categorization.
The analysis revealed that 64% of participants expressed a strong need for efficient book categorization.
92% expressed a desire for a tool that simplifies categorization and tracking of borrowed books.
92% expressed a desire for a tool that simplifies categorization and tracking of borrowed books.
78% of users struggle with book organization.
78% of users struggle with book organization.
86% of participants reported that having an app that offers better organization of their books would greatly benefit book management.
86% of participants reported that having an app that offers better organization of their books would greatly benefit book management.
Persona
Maria Cecília
Age: 25 years
Education: Graduated in journalism
Hometown: Born in Recife, Brazil
Family: Dates abroad and misses his parents
Occupation: Works as ux research in an IT company
Maria is a person passionate about books and likes to share this passion borrowed to her friends and the importance of reading. Over time, Maria began to have difficulties with her personal library and began to think about organizing herself in terms of her dynamics with books. She thinks about using some system that facilitates her process and allows her to continue reading without stopping to organize herself.
Frustrations
Maria is passionate about books, but her personal library lacks a good organization;
She has borrowed many books but forgets to return them;
She lends books and forgets who she lent them to.
Goals
Maria wants a system that helps her organize;
She wants to find quick info on whatever book she has in her personal library.
She wants to have a shelf that filters/segments the various literary works she has.
Maria Cecília
Age: 25 years
Education: Graduated in journalism
Hometown: Born in Recife, Brazil
Family: Dates abroad and misses his parents
Occupation: Works as ux research in an IT company
Maria is a person passionate about books and likes to share this passion borrowed to her friends and the importance of reading. Over time, Maria began to have difficulties with her personal library and began to think about organizing herself in terms of her dynamics with books. She thinks about using some system that facilitates her process and allows her to continue reading without stopping to organize herself.
Frustrations
Maria is passionate about books, but her personal library lacks a good organization;
She has borrowed many books but forgets to return them;
She lends books and forgets who she lent them to.
Goals
Maria wants a system that helps her organize;
She wants to find quick info on whatever book she has in her personal library.
She wants to have a shelf that filters/segments the various literary works she has.
Thoughts
"I want to have a well-organized book collection that reflects my diverse interests and tastes."
"I often lend books to friends and want to keep track of who has them."
"Finding books based on specific genres or authors should be quick and effortless."
"I want to have a well-organized book collection that reflects my diverse interests and tastes."
"I often lend books to friends and want to keep track of who has them."
"Finding books based on specific genres or authors should be quick and effortless."
Needs
Organize books efficiently and categorize them based on different criteria.
Easily track borrowed books and maintain a lending history.
Access book recommendations based on personal interests.
Have a visually appealing and user-friendly app interface.
Organize books efficiently and categorize them based on different criteria.
Easily track borrowed books and maintain a lending history.
Access book recommendations based on personal interests.
Have a visually appealing and user-friendly app interface.
Feelings
"I want to have a well-organized book collection that reflects my diverse interests and tastes."
"I often lend books to friends and want to keep track of who has them."
"Finding books based on specific genres or authors should be quick and effortless."
"I need an app that offers a visually pleasing and intuitive interface for a delightful user experience."
"I want to have a well-organized book collection that reflects my diverse interests and tastes."
"I often lend books to friends and want to keep track of who has them."
"Finding books based on specific genres or authors should be quick and effortless."
"I need an app that offers a visually pleasing and intuitive interface for a delightful user experience."
Pain
Wasting time searching for books in a cluttered collection.
Feeling embarrassed when unable to recall who borrowed her books.
Missing out on new book releases and recommendations.
Dealing with a complex or unintuitive book management system.
Wasting time searching for books in a cluttered collection.
Feeling embarrassed when unable to recall who borrowed her books.
Missing out on new book releases and recommendations.
Dealing with a complex or unintuitive book management system.
Problem statement
Maria Cecília IS passionate about books and likes to share this to her friends WHO NEEDS organizing her library in terms of her dynamics with books BECAUSE She have difficulties with her personal library.
Maria Cecília IS passionate about books and likes to share this to her friends WHO NEEDS organizing her library in terms of her dynamics with books BECAUSE She have difficulties with her personal library.
Goal statement
OUR bookshelf system WILL LET USERS organize the entry and exit of books from the shelf WITCH WILL AFFECT readers who have difficulties in managing BY they will have access to a system that signals when a book needs to be returned. WE WILL MEASURE EFFECTIVENESS BY the quantity of books that are being exchanged.
OUR bookshelf system WILL LET USERS organize the entry and exit of books from the shelf WITCH WILL AFFECT readers who have difficulties in managing BY they will have access to a system that signals when a book needs to be returned. WE WILL MEASURE EFFECTIVENESS BY the quantity of books that are being exchanged.
Persona
Bruno Soares
Age: 29 years
Education: Masters in anthropology
Hometown: Born in Belo Horizonte, Brazil
Family: Lives with his mother in Eastern Europe
Occupation: Works as a professor at a local college
Bruno started reading at age 16, he fell in love with certain books that led him to increase his reading frequency. When he started working he invested part of his salary in books and loved to lend part of them to his family and friends. He joined a book club that borrowed books as well. As he began to collect a large amount of books, he began questioning his organization and thinking of ways to better document his personal and borrowed books.
Frustrations
Many of the books he doesn't know if he still has them in his library.
He wants to review his readings to share with his friends, but doesn't know where to document it.
He wants access to this documentation of the books he has vs borrowed from anywhere
Goals
Access all his reading history and documentation through an app
Have the list and evaluation of books in a system that simplifies this process
Bruno Soares
Age: 29 years
Education: Masters in anthropology
Hometown: Born in Belo Horizonte, Brazil
Family: Lives with his mother in Eastern Europe
Occupation: Works as a professor at a local college
Bruno started reading at age 16, he fell in love with certain books that led him to increase his reading frequency. When he started working he invested part of his salary in books and loved to lend part of them to his family and friends. He joined a book club that borrowed books as well. As he began to collect a large amount of books, he began questioning his organization and thinking of ways to better document his personal and borrowed books.
Frustrations
Many of the books he doesn't know if he still has them in his library.
He wants to review his readings to share with his friends, but doesn't know where to document it.
He wants access to this documentation of the books he has vs borrowed from anywhere
Goals
Access all his reading history and documentation through an app
Have the list and evaluation of books in a system that simplifies this process
Thoughts
"I need a streamlined solution to manage and locate my books effortlessly."
"It would be great to have a digital tool that allows me to sort books by genre, author, and publication year."
"I want to keep track of books I've lent to colleagues and easily follow up on their return."
"I need a streamlined solution to manage and locate my books effortlessly."
"It would be great to have a digital tool that allows me to sort books by genre, author, and publication year."
"I want to keep track of books I've lent to colleagues and easily follow up on their return."
Needs
Simplify the process of managing and locating books in his collection.
Efficiently find books based on various criteria (genre, author, publication year).
Keep track of books lent to colleagues and easily follow up on their return
Use an app with a visually pleasing and professional-looking interface..
Simplify the process of managing and locating books in his collection.
Efficiently find books based on various criteria (genre, author, publication year).
Keep track of books lent to colleagues and easily follow up on their return
Use an app with a visually pleasing and professional-looking interface..
Feelings
Motivated to optimize his book organization and reading experience.
Frustrated when unable to find books based on specific criteria quickly.
Concerned about losing track of books he has lent to others.
Attracted to tools that reflect his professional image.
Motivated to optimize his book organization and reading experience.
Frustrated when unable to find books based on specific criteria quickly.
Concerned about losing track of books he has lent to others.
Attracted to tools that reflect his professional image.
Pain
Limited time available to dedicate to book organization.
Difficulty remembering books lent and to whom.
Desire for a visually pleasing and intuitive app interface.
Frustration with inefficient book management systems.
Limited time available to dedicate to book organization.
Difficulty remembering books lent and to whom.
Desire for a visually pleasing and intuitive app interface.
Frustration with inefficient book management systems.
Problem statement
Bruno Soares IS passionate about books and likes to share this to her friends WHO NEEDS organizing her library in terms of her dynamics with books BECAUSE She have difficulties with her personal library.
Bruno Soares IS passionate about books and likes to share this to her friends WHO NEEDS organizing her library in terms of her dynamics with books BECAUSE She have difficulties with her personal library.
Goal statement
OUR bookshelf system WILL LET USERS organize the entry and exit of books from the shelf WITCH WILL AFFECT readers who have difficulties in managing BY they will have access to a system that signals when a book needs to be returned. WE WILL MEASURE EFFECTIVENESS BY the quantity of books that are being exchanged.
OUR bookshelf system WILL LET USERS organize the entry and exit of books from the shelf WITCH WILL AFFECT readers who have difficulties in managing BY they will have access to a system that signals when a book needs to be returned. WE WILL MEASURE EFFECTIVENESS BY the quantity of books that are being exchanged.
General value proposition
Smart tools
Smart search.
Automated calendar.
Smart alert to retunrs.
Smart search.
Automated calendar.
Smart alert to retunrs.
Social
Profile in the app.
Share your readings.
See other people bookshelf.
Profile in the app.
Share your readings.
See other people bookshelf.
Organization
Virtual bookshelf.
Rating System.
Books by sessions.
Virtual bookshelf.
Rating System.
Books by sessions.
Accessible
Easy to use app design.
Tools for pound books.
No hiden fees.
Easy to use app design.
Tools for pound books.
No hiden fees.
Storyboard: big picture and close-up
User task X Site Map
Success Factors
Engagement
Rate of Interaction with Key Features: Measure how frequently users interact with the app's key features, such as adding new books, registering loans, and the completion rate of finished loans.
Rate of Interaction with Key Features: Measure how frequently users interact with the app's key features, such as adding new books, registering loans, and the completion rate of finished loans.
Resolution
Problem Resolution Time: Record the time users take to resolve complex tasks, such as adding multiple books at once or managing large libraries. This can help evaluate the design's efficiency and how well users can continue using the app.
Problem Resolution Time: Record the time users take to resolve complex tasks, such as adding multiple books at once or managing large libraries. This can help evaluate the design's efficiency and how well users can continue using the app.
Value Delivery
Time to First Value Action: Record the time it takes for users from registration to performing the first value action, such as adding a book to their library. This helps assess how quickly users perceive the app's value.
Time to First Value Action: Record the time it takes for users from registration to performing the first value action, such as adding a book to their library. This helps assess how quickly users perceive the app's value.
Task Success and Error
Task Completion Rate: Measure how many users can successfully complete key tasks, such as adding a book, categorizing it, or marking it as read. This reflects the effectiveness of the interface in facilitating task completion.
Error Rate and Return to Critical Steps: Track the error rate or the number of times users return to critical steps in the process, such as filling in book information or loans. This can indicate areas of friction in the design that need improvement.
Task Completion Rate: Measure how many users can successfully complete key tasks, such as adding a book, categorizing it, or marking it as read. This reflects the effectiveness of the interface in facilitating task completion.
Error Rate and Return to Critical Steps: Track the error rate or the number of times users return to critical steps in the process, such as filling in book information or loans. This can indicate areas of friction in the design that need improvement.
User interface
User interface
Style guide
Wireframes
High-fidelity prototype
When implementing a login screen, this allows us to create customized user profiles, enabling personalized interactions and tailored content based on individual preferences. This not only enhances the user interface but also fosters a sense of belonging and ownership within the platform, improving user engagement and satisfaction.
When implementing a login screen, this allows us to create customized user profiles, enabling personalized interactions and tailored content based on individual preferences. This not only enhances the user interface but also fosters a sense of belonging and ownership within the platform, improving user engagement and satisfaction.
The screen with the user's segmented library is a vital component of this project's user interface. It serves as a central hub where users can efficiently organize and categorize their books based on various criteria such as genre, author, or publication year.
The screen with the user's segmented library is a vital component of this project's user interface. It serves as a central hub where users can efficiently organize and categorize their books based on various criteria such as genre, author, or publication year.
The inclusion of a feature that allows users to share the books they are currently reading with their friends serves to enhance the overall user experience of the application. By enabling users to showcase their reading choices, it promotes engagement and fosters a sense of community within the app. This social interaction feature not only encourages users to connect with their friends but also provides an opportunity for book recommendations and discussions, creating a more immersive and dynamic user interface.
The inclusion of a feature that allows users to share the books they are currently reading with their friends serves to enhance the overall user experience of the application. By enabling users to showcase their reading choices, it promotes engagement and fosters a sense of community within the app. This social interaction feature not only encourages users to connect with their friends but also provides an opportunity for book recommendations and discussions, creating a more immersive and dynamic user interface.
Usability test
After creating the high-fidelity prototype, I developed a script to conduct user tests. I selected three users who agreed to participate in the questionnaire.
After creating the high-fidelity prototype, I developed a script to conduct user tests. I selected three users who agreed to participate in the questionnaire.
Navigation - Some users encountered difficulties in finding the desired features and accessing the help section.
Help resources - Users expressed confusion regarding the use of the FAQ.
Presentation of information - Users questioned the functionality and relevance of the chart displayed in the "Loan" section.
Positive Feedback - Users appreciated the visually appealing and minimalist design of the screens, which allowed them to efficiently perform tasks with limited resources.
Navigation - Some users encountered difficulties in finding the desired features and accessing the help section.
Help resources - Users expressed confusion regarding the use of the FAQ.
Presentation of information - Users questioned the functionality and relevance of the chart displayed in the "Loan" section.
Positive Feedback - Users appreciated the visually appealing and minimalist design of the screens, which allowed them to efficiently perform tasks with limited resources.
Challenges
Finding people who had physical books and could participate in the interviews was how I began to overcome this difficulty through a book club.
Dealing with the creation of an information architecture that allowed for the simple and intuitive categorization of books.
Developing an efficient lending flow that allowed users to borrow and track books without overloading the interface required a detailed and careful approach to interaction points.
Creating a design that was both appealing and accessible to diverse audiences, considering colors, typography, and layout, demanded a delicate balance between aesthetics and usability.
Maintaining visual and interaction consistency across all screens, considering various states and flows, proved to be a challenge in creating the style guide due to the complexity of the application and the need to ensure a cohesive experience.
Finding people who had physical books and could participate in the interviews was how I began to overcome this difficulty through a book club.
Dealing with the creation of an information architecture that allowed for the simple and intuitive categorization of books.
Developing an efficient lending flow that allowed users to borrow and track books without overloading the interface required a detailed and careful approach to interaction points.
Creating a design that was both appealing and accessible to diverse audiences, considering colors, typography, and layout, demanded a delicate balance between aesthetics and usability.
Maintaining visual and interaction consistency across all screens, considering various states and flows, proved to be a challenge in creating the style guide due to the complexity of the application and the need to ensure a cohesive experience.
Lessons learned
Deeply understanding the needs and contexts of people who engage with physical books, exploring their perspectives, was a valuable lesson that enhanced my design process and my relationship with the target audience.
Prioritizing usability showed me that, often, less is more. Simplifying flows and interfaces resulted in more intuitive and satisfying experiences for users.
Deeply understanding the needs and contexts of people who engage with physical books, exploring their perspectives, was a valuable lesson that enhanced my design process and my relationship with the target audience.
Prioritizing usability showed me that, often, less is more. Simplifying flows and interfaces resulted in more intuitive and satisfying experiences for users.
Shall we work together?
Gustavo Marques
UX/UI Designer