Gustavo Marques - Portfolio
Professional Experience - confidencial (NDA)
Fintech in freight transport
Professional Experience - confidencial (NDA)
Fintech in freight transport
NDA (Non Disclosure Agreement): I cannot share all information due to confidentiality reasons, but I can provide general details about my involvement in the project. The interfaces presented do not replicate the original content; I have altered information to preserve confidentiality. I can provide more details during a secure job interview.
NDA (Non Disclosure Agreement): I cannot share all information due to confidentiality reasons, but I can provide general details about my involvement in the project. The interfaces presented do not replicate the original content; I have altered information to preserve confidentiality. I can provide more details during a secure job interview.
Fintech in freight transport
The freight transportation fintech is a leader and reference in the sector, playing a fundamental role in logistics and road operations in Brazil, offering the most integrated and comprehensive solution in the market.
The freight transportation fintech is a leader and reference in the sector, playing a fundamental role in logistics and road operations in Brazil, offering the most integrated and comprehensive solution in the market.
The problem
Previously, many processes in the Fintech were conducted on spreadsheets or in a rudimentary high-code version, requiring substantial system expansion to support the company's growth.
Previously, many processes in the Fintech were conducted on spreadsheets or in a rudimentary high-code version, requiring substantial system expansion to support the company's growth.
The solution
We developed new workflows on a low-code platform designed to streamline, secure, and optimize client operations while enhancing truck driver experience. These new workflows included new card requests, load and unload management, account/card registration, card blocking/unblocking, password registration, statement and balance verification, as well as expense management, resulting in a significant increase in operational efficiency.
We developed new workflows on a low-code platform designed to streamline, secure, and optimize client operations while enhancing truck driver experience. These new workflows included new card requests, load and unload management, account/card registration, card blocking/unblocking, password registration, statement and balance verification, as well as expense management, resulting in a significant increase in operational efficiency.
My role
As a Product Designer, I conducted interviews and meetings with clients to understand their needs and translate them into practical and effective solutions. I used interactive prototypes to validate concepts and developed a specific Style Guide for the low-code platform, ensuring visual and functional consistency in the project, providing an intuitive and cohesive user experience.
As a Product Designer, I conducted interviews and meetings with clients to understand their needs and translate them into practical and effective solutions. I used interactive prototypes to validate concepts and developed a specific Style Guide for the low-code platform, ensuring visual and functional consistency in the project, providing an intuitive and cohesive user experience.
Impact
This project exemplifies my ability to lead strategic design initiatives, implementing innovative solutions that not only meet but exceed client expectations, promoting a positive impact both operationally and in user experience.
This project exemplifies my ability to lead strategic design initiatives, implementing innovative solutions that not only meet but exceed client expectations, promoting a positive impact both operationally and in user experience.
How I achieved this result?
We worked collaboratively with a multidisciplinary team, including Product Owners and developers, operating under agile methodologies over three months. Initially, we focused on defining the problem and scope, followed by designing and refining key workflows. Ongoing collaborations with developers ensured technical feasibility and allowed for continuous adjustments during development.
We worked collaboratively with a multidisciplinary team, including Product Owners and developers, operating under agile methodologies over three months. Initially, we focused on defining the problem and scope, followed by designing and refining key workflows. Ongoing collaborations with developers ensured technical feasibility and allowed for continuous adjustments during development.
Challenges
Scope open points: Despite the client presenting a closed scope to develop new workflows, during the design structuring, I, along with the PO, identified several open points that could affect user experience. We had to restructure all workflows to ensure they made sense and provided a coherent experience.
Decision-making difficulties: The client appointed a development expert to facilitate communication between the company and our team. However, they struggled to make business decisions during the process, resulting in project delays. It was necessary to bring in another professional to approve or reject certain workflow points.
Change in priorities: During the project, the client changed the priority of executing some workflows. One workflow, initially planned to be completed over a 15-day sprint, had to be delivered in just 2 days. This challenge required efficient time management from our team to meet the deadline.
Implementation of tables: We faced technical difficulties when implementing tables requested by the client due to the high number of columns. Negotiating the priority of these columns was a challenge, and frontend development encountered obstacles. We were able to resolve the situation after meeting and devising a viable proposal.
Notification flow: Creating a notification flow for an entire screen, rather than a specific area as commonly done, also presented a technical challenge.
Scope open points: Despite the client presenting a closed scope to develop new workflows, during the design structuring, I, along with the PO, identified several open points that could affect user experience. We had to restructure all workflows to ensure they made sense and provided a coherent experience.
Decision-making difficulties: The client appointed a development expert to facilitate communication between the company and our team. However, they struggled to make business decisions during the process, resulting in project delays. It was necessary to bring in another professional to approve or reject certain workflow points.
Change in priorities: During the project, the client changed the priority of executing some workflows. One workflow, initially planned to be completed over a 15-day sprint, had to be delivered in just 2 days. This challenge required efficient time management from our team to meet the deadline.
Implementation of tables: We faced technical difficulties when implementing tables requested by the client due to the high number of columns. Negotiating the priority of these columns was a challenge, and frontend development encountered obstacles. We were able to resolve the situation after meeting and devising a viable proposal.
Notification flow: Creating a notification flow for an entire screen, rather than a specific area as commonly done, also presented a technical challenge.
Learnings
Time management under high pressure: I had to redesign some workflows under client pressure to meet urgent demands. I negotiated deadlines for other deliveries to prioritize new requirements, ensuring all needs were met without compromising quality.
Adaptation to Design System: Adapting the client's Design System to the technical standard of the low-code platform used in the project, ensuring visual consistency and efficient functionality.
Dealing with difficult clients: I learned to assertively position myself with a difficult client who often placed issues on our responsibility. We developed a strategic approach to return certain demands to the client, demonstrating that we were effectively meeting our deliveries.
Translation of complex workflows: Translating a complex workflow originally done in Excel spreadsheets into a digital automation that met both user and business needs. This process involved deeply understanding the requirements and creating a solution that seamlessly integrated with client expectations.
Time management under high pressure: I had to redesign some workflows under client pressure to meet urgent demands. I negotiated deadlines for other deliveries to prioritize new requirements, ensuring all needs were met without compromising quality.
Adaptation to Design System: Adapting the client's Design System to the technical standard of the low-code platform used in the project, ensuring visual consistency and efficient functionality.
Dealing with difficult clients: I learned to assertively position myself with a difficult client who often placed issues on our responsibility. We developed a strategic approach to return certain demands to the client, demonstrating that we were effectively meeting our deliveries.
Translation of complex workflows: Translating a complex workflow originally done in Excel spreadsheets into a digital automation that met both user and business needs. This process involved deeply understanding the requirements and creating a solution that seamlessly integrated with client expectations.
Shall we work together?
Gustavo Marques
UX/UI Designer