Gustavo Marques - Portfolio
Professional Experience - confidencial (NDA)
Startup
Professional Experience - confidencial (NDA)
Startup
NDA (Non Disclosure Agreement): I cannot share all information due to confidentiality reasons, but I can provide general details about my involvement in the project. The interfaces presented do not replicate the original content; I have altered information to preserve confidentiality. I can provide more details during a secure job interview.
NDA (Non Disclosure Agreement): I cannot share all information due to confidentiality reasons, but I can provide general details about my involvement in the project. The interfaces presented do not replicate the original content; I have altered information to preserve confidentiality. I can provide more details during a secure job interview.
Startup
The startup caters to various sectors, from e-commerce to eventtech. Recognized for its versatility and innovation, the startup has earned the trust of major players in the infoproduct market, helping them sell their content efficiently and effectively.
The startup caters to various sectors, from e-commerce to eventtech. Recognized for its versatility and innovation, the startup has earned the trust of major players in the infoproduct market, helping them sell their content efficiently and effectively.
The problem
One of the challenges the startup faced while growing was the expansion into creating in-person events with seat reservations. This transition brought significant complexity to the business, requiring a robust system that could manage ticket sales and seat reservations in an intuitive and efficient manner.
One of the challenges the startup faced while growing was the expansion into creating in-person events with seat reservations. This transition brought significant complexity to the business, requiring a robust system that could manage ticket sales and seat reservations in an intuitive and efficient manner.
The solution
We developed a new workflow integrating an API to facilitate seat reservations. The intuitive interface allows users to navigate, select seats, and complete the purchase with confidence. Additionally, we created workflows for info product creators to set up events and for administrators to control available options.
We developed a new workflow integrating an API to facilitate seat reservations. The intuitive interface allows users to navigate, select seats, and complete the purchase with confidence. Additionally, we created workflows for info product creators to set up events and for administrators to control available options.
My role
In collaboration with Albertine, we conducted benchmarking and structured the MVP together with the PO and the tech lead. We ensured the project's feasibility, with efficient time management up to the final prototype, with versions for WEB and MOBILE, aligned with market needs and user-centered.
In collaboration with Albertine, we conducted benchmarking and structured the MVP together with the PO and the tech lead. We ensured the project's feasibility, with efficient time management up to the final prototype, with versions for WEB and MOBILE, aligned with market needs and user-centered.
Impact
This initiative strengthened the startup's position in the event market by integrating digital content sales and large-scale event tickets into a single platform. We facilitated management and boosted business growth.
This initiative strengthened the startup's position in the event market by integrating digital content sales and large-scale event tickets into a single platform. We facilitated management and boosted business growth.
How I achieved this result?
In collaboration with a multidisciplinary team, including Product Owners and developers, we operated under agile methodologies to deliver results within a one-month timeframe. We started with a precise definition of the problem and scope, followed by the design and refinement of key workflows. Continuous collaboration with developers ensured technical feasibility and allowed for iterative adjustments during development. The prototype was validated by the client before proceeding to the implementation phase.
In collaboration with a multidisciplinary team, including Product Owners and developers, we operated under agile methodologies to deliver results within a one-month timeframe. We started with a precise definition of the problem and scope, followed by the design and refinement of key workflows. Continuous collaboration with developers ensured technical feasibility and allowed for iterative adjustments during development. The prototype was validated by the client before proceeding to the implementation phase.
Challenges
Open scope: The client had an initial idea and asked us to develop it. We conducted benchmarking but faced challenges finding good references in the market, as most were restricted to private domains.
Long project, short time: Time management was crucial to ensure quality deliveries within the stipulated timeframe, respecting business rules and client validations.
Technical feasibility testing: We conducted dozens of tests to verify the technical feasibility of some integrations, ensuring they made sense in the user flow.
Multiple access levels: We mapped various access levels that could be impacted by creating an in-person event with seat reservations, ensuring a secure and efficient implementation
Open scope: The client had an initial idea and asked us to develop it. We conducted benchmarking but faced challenges finding good references in the market, as most were restricted to private domains.
Long project, short time: Time management was crucial to ensure quality deliveries within the stipulated timeframe, respecting business rules and client validations.
Technical feasibility testing: We conducted dozens of tests to verify the technical feasibility of some integrations, ensuring they made sense in the user flow.
Multiple access levels: We mapped various access levels that could be impacted by creating an in-person event with seat reservations, ensuring a secure and efficient implementation
Learnings
Agile development: We created an MVP for a new product in just one month, validated by the client and ready for development.
Negotiation and prioritization: I developed negotiation and prioritization skills with the development team during the discovery phase, working closely with the PO and tech lead.
Platform knowledge: I deepened my understanding of the platform, realizing that besides managing events, it provides means for infoproduct creators to sell their products and courses.
The importance of research: Well-crafted research proved crucial in guiding new product decisions, highlighting its relevance in the design process.
Responsiveness standards: We established new responsiveness standards for mobile devices, ensuring an optimized user experience across different screens.
Agile development: We created an MVP for a new product in just one month, validated by the client and ready for development.
Negotiation and prioritization: I developed negotiation and prioritization skills with the development team during the discovery phase, working closely with the PO and tech lead.
Platform knowledge: I deepened my understanding of the platform, realizing that besides managing events, it provides means for infoproduct creators to sell their products and courses.
The importance of research: Well-crafted research proved crucial in guiding new product decisions, highlighting its relevance in the design process.
Responsiveness standards: We established new responsiveness standards for mobile devices, ensuring an optimized user experience across different screens.
Shall we work together?
Gustavo Marques
UX/UI Designer